About Cognova Consulting

At Cognova Consulting, we bring together decades of strategic leadership, technological innovation, and practical business insight to help enterprises harness the transformative power of Agentic AI. Our founder, James Sims, has spent his career at the intersection of strategy, operations, and advanced technology, helping organizations turn complexity into competitive advantage.

From pioneering digital transformation in the retail, manufacturing, and healthcare sectors to leading AI integration projects across grocery, food and beverage, and distribution enterprises, James has consistently brought clarity, innovation, and rigor to every initiative. Today, that expertise is focused on Agentic AI—where intelligent agents orchestrate workflows, drive automation, and uncover capabilities that conventional systems simply cannot match.

Cognova Consulting helps organizations bridge the gap between deterministic systems and probabilistic intelligence. Whether you’re just beginning to explore the potential of AI or are seeking to scale its impact across your enterprise, we provide the tools, frameworks, and expertise to make AI not just understandable—but actionable.

Our Story: Strategic Vision Meets Practical Innovation

At Cognova Consulting, our expertise comes from years of hands-on experience merging strategic insight, technological innovation, and practical operational excellence. Rather than merely discussing possibilities, we’ve actively guided organizations through thoughtful implementations of agentic AI solutions tailored precisely to their readiness, capabilities, and objectives—transforming strategic aspirations into real-world outcomes.

Strategic Leadership Across Industries

We have successfully shaped pragmatic, impactful strategies within diverse sectors—including worldwide augmentive staffing, retail, distribution, and food manufacturing—consistently balancing visionary ideas with realistic execution. Our experience spans large-scale digital transformations, from orchestrating complex order management systems handling 170,000+ daily transactions, to groundbreaking automation projects that replaced manual data entry for weekly payroll processing of 60,000 employees. Each initiative demonstrates our commitment to achieving measurable, transformative results without disrupting the core operations that organizations depend upon.

Thoughtful Integration of AI and Automation

Our approach to AI-driven automation is nuanced and strategic, based on each client’s current state and long-term goals. Rather than imposing overly ambitious systems, we thoughtfully match solutions to organizational readiness—ranging from standalone, ad hoc AI tools to carefully integrated application enhancements. Our team has architected targeted AI-driven content generation workflows and collaborated with innovative startups exploring technologies such as self-checkout grocery carts, shopper path-to-purchase analytics, promotional heat maps, and beacon-triggered omnichannel interactions. We always prioritize alignment with the client’s capability, culture, and strategic intent.

Reliable Systems, Expertly Delivered

Behind our customer-facing innovations are carefully engineered systems designed to integrate seamlessly into existing technology ecosystems. We’ve deployed SCADA, MES, and Warehouse Management Systems across complex manufacturing environments, and have strategically integrated targeted predictive analytics and real-time decision-making into OEE analytics, balancing functionality and stability. Moreover, our skilled teams have smoothly managed complex technology transitions during M&A processes, successfully executing over 100 site integrations ahead of schedule.

Empowering Teams with Secure, Collaborative Tools

Recognizing that technology’s true value lies in empowering teams, we have led deployments of SharePoint and cloud-based collaboration platforms like Smartsheet, significantly enhancing productivity and connectivity for distributed workforces. We also bring deep expertise in security and compliance, implementing robust, practical solutions aligned with ISO 27001, NIST, and PCI-DSS standards. Our intelligent document workflow solutions help finance, legal, and compliance teams streamline processes, reduce risk, and increase operational transparency.

Driving Growth Through Strategic Content and Engagement

Our experience extends into strategic content creation, digital marketing, and thought leadership. Our experts have produced over 400,000 words of high-quality, SEO-rich content that have consistently boosted client visibility, lead generation, and brand reputation. We have curated comprehensive video-based knowledge libraries featuring over 1,700 targeted educational resources—strengthening customer relationships, enhancing user engagement, and reflecting the organization’s thought leadership.

Creating Customer-Centric Experiences

We leverage targeted AI to design impactful, intuitive customer experiences—from personalized omnichannel loyalty programs to streamlined payment and checkout platforms. AI-driven chatbots can deliver amazingly high-quality and comprehensive responses, dynamically responding to the language and currency of the inquiry. Our user-focused customer portals and self-service systems enhance transparency, customer engagement, and satisfaction.

Leading Effective Change and Innovation

Our holistic approach enables rapid yet robust solutions delivery in regulated and high-volume environments. We also facilitate smooth, successful organizational transformations through proven change management frameworks that foster adaptability, collaboration, and sustainable growth.

Fully Committed to the Future of AI Automation and Orchestration

Today, Cognova Consulting is fully dedicated—110%—to guiding organizations into the transformative era of AI-driven automation and intelligent orchestration. We’re inspired by the remarkable new opportunities emerging from the integration of probabilistic AI models and deterministic business systems, as well as the seamless fusion of structured and unstructured data. Our mission is to empower your organization to effectively harness these capabilities, turning complexity into clarity, inefficiencies into competitive advantages, and technological potential into sustained, measurable growth.

LinkedIn Profile

James Sims – Experience and Expertise

  • Led IT strategy and innovation for multi-billion-dollar enterprises in retail, distribution, and food manufacturing.
  • Led pragmatic yet transformational strategic planning and execution within many organizations in different industries.
  • Designed and implemented complex cross-system orchestration of a high-volume order management system handling 170,000+ cases per day.
  • Delivered award-winning digital transformation programs with measurable ROI, including the groundbreaking automation of data entry using OCR/ICR ingestion for 60,000-employee weekly payroll processing.
  • Evangelized and deployed AI-driven automation across supply chain, manufacturing, and back-office operations.
  • Architected AI workflows for multi-component content generation.
  • Collaborated with startup companies to evaluate:
    • Self-checkout grocery carts
    • AI-based shopper path-to-purchase analytics
    • In-store promotional heat maps
    • Beacon-triggered omnichannel app messaging
  • Founded a successful marketing and automation firm, achieving 150% sales growth through strategic CRM, funnel design, and content marketing.
  • Designed and deployed SCADA, MES, and WMS systems in complex manufacturing environments.
  • Integrated AI into legacy ERP platforms, enabling predictive analytics and real-time decision-making.
  • Authored over 400,000 words of SEO-rich content, significantly boosting digital presence and inbound lead generation.
  • Spearheaded enterprise transitions to Microsoft 365, SharePoint, and cloud-based collaboration tools for large, distributed teams.
  • Implemented industry-leading security practices aligned with ISO 27001, NIST, and PCI-DSS frameworks.
  • Created intelligent document workflows for finance, legal, and compliance environments.
  • Designed customer-facing portals and self-serve platforms to enhance transparency and user engagement.
  • Led M&A system cutovers for more than 100 retail, distribution, and manufacturing sites, all completed ahead of schedule.
  • Developed video and content strategies, including a curated YouTube knowledge base with over 1,700 videos.
  • Architected omnichannel loyalty, payment, and checkout platforms using machine learning and behavioral data for promotion targeting and measurement.
  • Built and led a DevOps team delivering rapid BI and application solutions in regulated, high-volume environments.
  • Guided cross-functional teams through complex change management initiatives.

LinkedIn Profile

Avinesh Chand – Experience and Expertise

  • Architected, developed, and maintained complex enterprise applications leveraging Microsoft Dynamics AX (2009/2012), significantly enhancing ERP efficiency, functionality, and performance.

  • Designed and optimized extensive SSRS reporting solutions utilizing Visual Studio (2008, 2010, 2012) and Report Builder, including:

    • Parameterized reports

    • Click-through, drill-down, and drill-through reports

    • Interactive business analytics and dashboard reporting

  • Upgraded and migrated legacy databases from SQL Server 2003/2008 to SQL Server 2012, managing comprehensive data migration, performance tuning, and integrity validation.

  • Built, customized, and integrated complex SharePoint environments including:

    • SharePoint Foundation 3.0, 2010, and 2013 deployments

    • In-place and attach-method upgrades

    • Programmatic data uploads and custom field integrations

  • Developed robust .NET solutions (VB.NET/C#.NET) enhancing internal web systems, company intranet, and operational workflows.

  • Engineered custom XML data integration libraries and web services, seamlessly connecting Dynamics AX data to third-party web platforms.

  • Implemented and maintained sophisticated SQL Server environments, including installation, backup strategies, maintenance planning, log-shipping jobs, SSIS package modifications, and comprehensive performance tuning.

  • Conducted SQL optimization and stored procedure enhancements, improving database performance, scalability, and response times for high-volume transactional systems.

  • Designed and deployed custom web-based clocking and attendance solutions using ASP.NET, complemented by Windows services for automated reporting and data processing.

  • Delivered targeted technical training in SSRS reporting and Dynamics AX development, empowering development teams with enhanced skills and best practices.

  • Developed advanced financial and business intelligence reporting solutions, employing ASP.NET (VB.NET), Crystal Reports, and Jasper Reports to provide actionable insights for management decision-making.

  • Architected data transformation solutions (DTS/SSIS) facilitating seamless data transfers between heterogeneous systems, including SQL Server and Ingres databases.

  • Administered complex ERP system upgrades from Dynamics AX 4.0 through 2012, utilizing structured agile methodologies for robust and flexible implementation.

  • Built and enhanced secure intranet platforms on SharePoint 2010/2013, integrating advanced user authentication, document management workflows, and collaboration features.

  • Developed and maintained proprietary Help Desk software modules (HelpBox), significantly enhancing internal IT support capabilities and issue tracking.

  • Led development of barcode-integrated inventory management systems, improving asset tracking accuracy and operational efficiency.

  • Managed critical ERP and financial system integrations through SQL-based APIs, XML data uploads, and robust .NET integration libraries.

  • Designed comprehensive user documentation, manuals, and training materials, ensuring smooth adoption and utilization of newly deployed systems.

  • Oversaw hardware and network infrastructure setups, including configuration of POS terminals, network domain management, and PC troubleshooting across mixed OS environments (Windows/Linux).

  • Provided technical leadership and mentorship to diverse software development teams, guiding multiple successful project deliveries and promoting a culture of technical excellence and innovation.